15 Oct 2020
One of the problems slowing the rate of adoption of the Internet as an advertising medium is the fact that this medium has been slow to adopt traditional advertising metrics. Advertisers believe that it is difficult to measure the success of an online campaign. Discuss why this has been the case, and what must be done to overcome the problem. Give an example of an online advertising or PR campaign. How would you measure the success of this online advertisement or PR campaign