Maslow Hierarchy Ads Assignment Instructions
- Find a different print or electronic ad that appeals to each of the needs on Maslow’s hierarchy (i.e., 5 different ads, one for each level).
Please note that I am aware of several websites that already provide sample ads that relate to Maslow’s Hierarchy of Needs. While you are welcome to search for and view some of these sites, I ask you *NOT* to use any of the examples you find. The point of this exercise is for you to search for newer, unique examples that you believe appeal to each level of the hierarchy.
- Provide a brief explanation for each ad as to how it appeals to the hierarchy level you have identified.
- Provide the URL or attach a copy of each ad (scan or photo), clearly labelled as to which level of the hierarchy it applies.
- Remember to correctly cite your sources using APA format.
- Remember to include names of ALL group members.
- Save the file in PDF format
EXAMPLE SUBMISSION – Maslow Ad Assignment
Student Name:
Submission Date:
PHYSIOLOGICAL NEEDS
Salvation Army uses this ad to depict a physiological need. This ad depicts the basic need for food, water and shelter. The purpose of this ad is to make people reflect on their own lives, and see that others need these basic needs as well. It is Salvation Army’s hope that this ad will get people to donate to their organization so they can help end homelessness within Canada.
(Salvation Army, 2017)
SAFETY NEEDS https://www.youtube.com/watch?v=lhGZC0xkRKY
Mission Hospital Healthcare uses good will advertising technique to address concerns about one’s physical health and safety, as well as encouraging them to seek medical care as soon as possible.
Demographics of this advertisement are people who are in need of medical assistance. Psychographics are those who care about other’s well being.
(Missions Hospital Healthcare, 2009)
SOCIAL NEEDS https://www.youtube.com/watch?v=cyfQ020mI7s
Cineplex uses this ad to fulfill a social need by portraying belongingness and love. The ad shows how work and everyday tasks can get in the way of life, and how people can lose sight of what’s important in life – spending time with the people we love. Cineplex hopes the ad can show the bigger picture, and through the magic of film, bring people together to share something everyone can enjoy.
(Cineplex Inc., 2016)
PERSONAL NEEDS https://youtu.be/7DdM-4siaQw
This ad is an example of a personal need. Dove focuses on self-esteem and self-confidence of women, by having them choose to walk into a building through an “average” door and a “beautiful” door. A self-reflection debrief shows that many women who chose “average” would choose the “beautiful” door if given a second chance. The ad aims to show that through self-confidence and self-esteem, beauty is a choice.
(Dove US, 2015)
SELF-ACTUALIZATION NEEDS https://www.youtube.com/watch?v=lQ6WdCUttjE&feature=youtu.be
This ad uses emotional appeal technique. In this case, it demonstrates the importance of helping others and the gratitude that comes with it, satisfying self-actualization. It encourages people to support social programs. The demographic of this ad are those who are in desperate need of cash. The psychographics of people who want help in their financial crisis.
(Alchemy Techno Solutions, 2014)
REFERENCES
Salvation Army. (2017). Retrieved May 14, 2017 from http://www.salvationarmy.ca/advertising/
Alchemy Techno Solutions. (2014, November 28). Brought tears to my eyes. The Best ad of 2014. [Video File]. Retrieved from https://www.youtube.com/watch?v=lQ6WdCUttjE&feature=youtu.be
Cineplex Inc. (2016, December 8). A Balloon for Ben. [Video File]. Retrieved from https://www.youtube.com/watch?v=cyfQ020mI7s
Dove US. (2015, April 7). Dove Choose Beautiful | Women all over the world make a choice. [Video File]. Retrieved from https://youtu.be/7DdM-4siaQw
Mission Hospital Healthcare. [Johnson Gray Advertising]. (2009, April 24). Johnson Gray Advertising: Mission Hospital ‘Archery’ Ad. [Video File]. Retrieved from https://www.youtube.com/watch?v=lhGZC0xkRKY
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