What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?

For your written assignment, find three advertisements. These can be  videos, radio ads, print ads, interactive media, or any other sort of  media used for advertising purposes. For each advertisement, provide a ½ page analysis that answers the following questions:

• Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.
• What are the arguments being made? Are they explicit or only implied?
• Are the arguments being forwarded cogent? Why or why not?
• What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?