This is my product
“:Currently, there are many franchises that sell fast food which in most cases is not healthy owing to the quality and type of food used. However, the fast food store in this case aims at ensuring that people are able to access quick and most importantly healthy food at an affordable price. This is because a majority of people hardly have time to prepare healthy food due to inflexible work schedules.In addition to this, students find it difficult to prepare themselves a healthy meal due to lack of time or interest (DiPietro, Roseman & Ashley, 2006). As such, this business is able to focus majorly on the youth and those who are working, ensuring they are able to attend to their interests but at the same time remain healthy.
Essentially, the fact that the food will be quick to prepare makes it easy for the working class and students to access it (DiPietro, Roseman & Ashley, 2006). This is because they will not have to wait for long hours for their meal to be prepared, which would translate to them missing out on work time. Secondly, the fact that the food is healthy ensures that they get all the nutrients they require to carry out their daily activities without depriving the body any nutrients. As such, this would translate to healthy individuals who are energetic making it ideal for this target group. ”
Provide a brief description of your chosen product/service. (This should be used throughout class.)
- Discuss how the product fits a lifestyle or psychographic.
- List two features of the product and assess how they transform into benefits for your target market.
This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:
- Analyze the fit of the product fits a lifestyle or psychographic of the post. ” Social responsibility is a big deal when it comes to the concept of marketing. The business I’m marketing is AdvoCare. This company has been improving society for many years. One of the objectives is to make a lifestyle change to consumers through weight loss. This fits in the category of the betterment of society. The products have been tested by the top doctors in the United States to ensure the best quality product is being produced. People are losing weight everyday by using the products and improving their overall health. The main product that I want to emphasize on is Spark. It’s a healthy energy drink that gives three to five hours of mental focus without the crash of other energy drinks. This product has allowed my wife and I to stop drinking coffee with all the cream and sugar on daily basis. The coffee would look like quick sand and no one wants to drink quick sand. This has been very beneficial to my family and I.The AdvoCare Company has contributed a total of $420,000 to food banks and women’s shelters across the United States in 2013 (AdvoCare Corporate). This is an amazing way to give back to the society for betterment. Also, this company is the leader in childhood obesity prevention (AdvoCare Foundation). AdvoCare has changed adults and children’s lives across the nation. If this doesn’t excite someone, I don’t have a solution for them. “
2nd Interactive Response:
- analyze the fit between benefit and consumer.in the following post “At my current job, we focus on customer service, fitness, and hospitality management, lodging, readiness, and provide sustenance from several facilities. The organization I work for now is the United States’ Air Force—active duty military. To be more specific, my occupation in the military is being serviced personnel. In relation to distribution channels, this concept branches off into three areas: marketing campaigns, pricing, and sales processes. After research, distribution channels can we centralized or decentralized (Guo & Heese, 2017); this is an example of a decentralized distribution channel. The best distribution channel for my organization, since we use prime vendors, is sell through a VAR (value-added reseller). “You sell a product to a company who bundles it with services or other products and resells it” (Distribution Channels). In relation to the implementation of when to use a VAR, “A VAR may work with an end-user to determine the right products and configurations, and then implement a system that includes your product” (Distribution Channels). In order for our distribution channel to be considered a success, it must fully address our end-users and their needs and deliver requested goods. The direct to end users’ concept doesn’t necessarily work for my organization because we don’t have websites or marketing campaigns; in my specific field, we epitomize the traditional dining facility. Sell through a dealer network isn’t feasible either, because this aspect of my occupation doesn’t target patrons in other geographical locations, besides its primary location within its jurisdiction. This relative experience has a direct correlation to the “RAIN”, the creators of the “Pear” and their intended marketing processes.”
Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation.