Conduct a survey.
The sample is college students.
The questions are;
1. Do you know what sustainability marketing is? yes or no?
2. If you answer no, please read the following statement. If you answer yes, then skip to question 3.
Sustainability marketing is the process of promoting, selling, and distributing a product or service in a sustainable market in such a way as to educate customers of the multiple benefits of valuing human, economic, and natural capital.
3. Describe the factors you consider when making a sustainable purchase.
4. Discuss what sustainable marketing means to you.