05 Nov 2019
Instructions:
Read the class material and the chapters 10-16 of the prescribed book for the class to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steven D. Eppinger
Answer the following questions:
- (40 points) What role does PRD (Product Requirements Document) play in an Agile environment of product development? Limit your answer to maximum 200 words.
- Case study: Intel’s acquisition of Mobileye. Research the topic on internet e.g. https://techcrunch.com/2017/03/13/reports-intel-buying-mobileye-for-up-to-16b-to-expand-in-self-driving-tech/ (Links to an external site.)Links to an external site.
a. (20 points) Why did Intel invest in Mobileye for $15B (limit max 150 words)?
b. (40 points) From a product manager perspective, conduct a SWOT analysis and answer the question: do you agree with the acquisition? (limit max 150 words)