Compose a persuasive message (letter) that is:
- organized in block format addressing a specific audience + purpose
- around 500-600 words (2 pages okay)
- supported by one credible source (apply C.R.A.A.P. standards (Links to an external site.)) and cited in APA style (Links to an external site.)
In the letter, you will either:
- express a concern or problem, then suggest an action or solution (use an indirect approach)
- persuade an employer to adopt a new approach or policy in the workplace (indirect approach)
- pitch a product or service to a target audience (use the AIDA model)
Even if this is a hypothetical letter, you need to write from a real context, with a real audience and purpose in mind. Avoid boilerplate letters found on the internet or elsewhere; the ideas should come from you.
Professional Email (such as @sjsu.edu)
Ernie English, title (target a specific audience) 1234 Writing Lab Lane Write City, IN 12345
Dear Mr. English (salutation – always use “Ms.” for females),
The first paragraph of a business letter is used to state the main point of the letter. For this message, begin with a friendly opening or buffer (indirect approach), then transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph. Depending on your purpose, you could alternately organize the message using the AIDA approach.
In your body paragraphs, include supporting details to justify the purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning. Please reference (cite) a credible source as further support. You can either quote or paraphrase from the source, but do not over-quote.
In the closing paragraph, briefly restate your purpose and why it is important. Also consider closing with gratitude for the reader’s time.
� Include a footnote to cite your source using APA style.