Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage.

06 Sep 2019

Per the textbook, technology is a key driver of change and an important source of competitive advantage in business environments. Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.
Use the Internet or Strayer Library to research two to three (2-3) articles on soda wars among American soft drink manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy that one (1) of the soft drink manufacturers could use to increase its competitive advantage. Provide a rationale for your response.