Evaluate  the importance of innovation for the long term survival for your chosen  company as well as the industry that your chosen company fits in

Project Deliverable 3: Exploiting Innovation

Due Week 7 and worth 150 points

From  the same case that you have chosen for Deliverables 1 and 2, you will  determine the company’s top advantage(s) and recommend alternative  strategies that the company could take in order to beat its competitors.

Write a three to five (3-5) page paper in which you: PLEASE INCLUDE A CONCLUSION

1. Evaluate  the importance of innovation for the long term survival for your chosen  company as well as the industry that your chosen company fits in. Next,  recommend an overall strategy in order to foster innovation in your  chosen company. Provide a rationale for your response.
2. Speculate  on how you would expect the industry to evolve over a period of five  (5) and ten (10) years, based on your analysis on the innovative and  technology trends from Project Deliverable 2. Provide a rationale for  your response.
3. Determine your chosen company’s top advantage(s) over its competitors. Justify your answer.
4. Determine  two or three (2-3) strategies that the company could use to exploit its  innovation breakthroughs, using the top advantage(s) that you  determined in Question 3. Analyze the main advantages and disadvantages  of each strategy.
5. Recommend one (1) of the strategies that you  determined for the company, and suggest how pursuing that strategy would  exploit the company’s advantages over its competitors and minimize its  key weaknesses. Provide a rationale for your response.
6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
• Include a cover page containing the title of the  assignment, the student’s name, the professor’s name, the course title,  and the date. The cover page and the reference page are not included in  the required assignment page length.