Tackling a Crisis Head-on
This week, we will be starting our work on Assignment 2.
Go to The Wall Street Journal menu item and find an article (2 articles included and you can pick which one to use)about a crisis that occurred at a specific organization in the last year. Your company could be in the transportation, healthcare, retail, sports and entertainment, or nonprofit sectors.
Considering the course materials for this week, answer the following:
- Describe the crisis faced by the organization.
- What communication tactics did the organization use to address its crisis? Refer to both Jack and Warren’s guidance for dealing with crises.
- To what extent, if any, was the organization’s crisis communication plan effective?
- If you were a senior leader in the organization, would you have responded differently? Why or why not?
This week and next, continue to research this specific crisis so that you can better prepare for Assignment 2.
Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday,