You are working as the asset manager for a large Hotel REIT. In your role, you oversee a portfolio of 9 assets in the Midwest. Your REIT is performing due diligence for the potential purchase of a 350 room full service hotel in Indianapolis, Indiana. As a part of the due diligence you are exploring how or if to associate your hotel with a major hotel brand as either a core brand or a soft brand.
paper needs to consider the following: