Let’s discuss internationalization through an example, Chipotle Mexican Grill: Can Chipotle replicate its massive success within the US in overseas markets? We will find out, please be sure to review the following case in order to support this discussion:
- Chipotle Mexican Grill, Inc.: The International Challenge pp. 639-645 Course Text: R. M. Grant, Contemporary Strategy Analysis, 9th ed., Wiley, 2016
Once you have reviewed the cases answer the following questions:
- To what extent is the Chipotle restaurant concept, its strategy, and its business system suited to overseas markets? Do overseas consumers have fundamentally different preferences from those in North America?
- Can Chipotle recreate in overseas markets the resources and capabilities that make it so successful in the US?
- If overseas opportunities are attractive to Chipotle, how should the company adapt its US strategy and organizational model to meet the circumstances of foreign markets, and what mode of entry should it adopt?
Please respond to the initial question by day 5 and be sure to post two additional times to peers and/or instructor by day 7. The initial post by day 5 should be a minimum of 150 words. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling.
Grading CriteriaMaximum PointsIn your initial post, clearly present well-reasoned ideas and concepts.
25Post to at least two additional students or the instructor reflecting on the other participants’ postings. You should actively participate in the discussion. (5 points per response)