In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article (https://www.businessinsider.com/mcdonalds-unveils-…) on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
- Strengths: The internal and external characteristics of a company that are stronger than its competitors
- Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
- Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
- Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
- Trends: The internal and external patterns in the organization, market, or industry
Provide an argument against the ability of a fast-food franchise to succeed with these strategies. Submit your position by posting in the Unit 2 Debate forum under the against topic.