minimum 300 word paper for marketing class
See the case in the back of the book. Case22 is on page 637 in the current edition. Use bullet points and one page to complete this assignment. Do a SWOT analysis first and then make a 4P recommendation based on your SWOT analysis.
For international, think globally. You may be able to solve the problem of the country by thinking outside of it. Also understand that the more you differentiate yourself for a local market, the higher your costs. The more you can make one product work for a global audience, the more you can take advantage of economies of scale.