My product is a small store that provides quick and healthy food ( snacks, coffee sandwiches, fruit???) to people on the go. There will be limited seating and free wifi.
Expand upon this as as the following. Understanding the features and benefits of a product is essential to forming the overall marketing plan’s creative message. Brands use creative appeals to connect with the customer target markets. Product features transform into benefits for the customers to meet their wants and needs.
Provide a brief description of your chosen product/service. (This should be used throughout class.)
- Discuss how the product fits a lifestyle or psychographic.
- List two features of the product and assess how they transform into benefits for your target market.
This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.