17 Feb 2021
After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:
- Rethinking Marketing
- Branding in the Digital Age
- Marketing Myopia
- Marketing Malpractice
- The Brand Report Card
Following your review, share a 500-word synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings with the overarching theme, “Strategic Marketing,” in mind. This posting should be completed using APA formatting (in-text citations and references).