“Try your hand now at developing a name for your new venture. Does it reflect the firm and what you want it to be? See whether other firms are using this name. Can you obtain the web domain with this name?
Sketch five logos for your business. Do they evoke the “feeling” of your venture? Now ask friends who are familiar with your business to tell you which logo they feel best reflect their understanding of your business. What colors fit the image of your business? How well does the logo look in black and white?