Choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence, though can currently have a regional presence. Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling.
Your well-written paper should meet the following requirements:
- 7 pages in length not include introduction, references pages.
- Support your analysis by referencing and citing at least 4 scholarly sources in addition to embedding course material concepts and principles.
- Use APA style guidelines, citing references as appropriate.