Under what conditions would an industrial/organizational (I/O) professional choose a qualitative research method over a quantitative research method when investigating a workplace problem or phenomenon? Support your position with at least two scholarly sources.
To help you organize your notes for this assignment, consider the following chart that provides an overview of differences between quantitative and qualitative research methodologies:
|Approach||Is deductive (primarily) and then inductive||Is inductive (primarily) and then deductive|
|Purpose||Tests theories, makes predictions, establishes facts, and tests hypotheses||Describes multiple realities, develops a deep understanding, and captures everyday life and human perspectives|
|Research focus||Isolates variables, uses large samples, and collects data using tests and formal instruments||Examines the full context, interacts with a limited number of participants, and collects data face-to-face from participants|
|Data analysis||Is mainly statistical and quantitative||Is mainly interpretive and descriptive|
|Results presentation||Involves a formal writing style and impersonal voice||Involves a less-formal writing style and personal voice|
- By the due date assigned, post your responses in a minimum of 300 words to this Discussion Area.