You are to help a company set quality goals for a sales promotion for its product. From the perspective of a marketing account executive, choose the product or use your course product for this assignment.
The main objective of this sales promotion plan proposal is to promote the product to customers and potential consumers.
- You are to provide an introduction that explains the product situation — such as where the product is in the life cycle and what the overall objectives are for the product.
- Complete the Sales Promotion Plan Proposal using the template provided in Course Resources (Unit 8 Assignment 2 Template).