Taking into consideration a company of your choice and its products/services,
- Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
- How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
· Justify your answers with the help of course materials, Text Book, Online resources
· Answer should be in not less than 1000 words. All students are encouraged to use their own words.
· Referencing is necessary and student must apply APA Referencing Style.
· A mark of zero will be given for any submission that includes copying from other resource without referencing it.