17 Nov 2020
Discussion and Implication (Approximately 800 words in total)
Please include one or two statistics (cited) and graphs to make it look more professional
- To identify the critical content marketing features that can lead Singaporean consumers to have positive brand perception towards alcohol drinks
- To identify the effectiveness of different platform on content marketing to promote Alcohol drinks in Singapore.
- To identify consumer characteristic of those who are more or less likely to be influenced by content marketing in purchasing alcohol drinks