If a company’s product is large home appliances such as washing machines, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Explain why?
Hint:
• The differences between Global – MD and Transnational strategies and under what conditions they are (Suitable, Acceptable and Feasible)?
– For Global : Econ of scale and scope advantages- Which activities
– For Multi-Domestic : Adapting to host market conditions- which activities
– For Transnational : How design the global value chain ? Which activities should be considered for global , which activities should be considered for MD and how to achieve coordination among these activities globally