I will pay 100.00 for a 2 part assignment.
1 UNIT V Journal Entry, 200 words no citations
Consider the many means of differentiating products and services. Which ones have the most impact on your buying decisions? Why? Bring an example of a brand that excels on this front.
Your journal entry must be at least 200 words. No references or citations are necessary.
2. Unit V CATERPILLAR Case Study
Using segmentation strategies, what are the target market(s) for Caterpillar? How does this relate to their brand management strategies?
Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar’s products differ from competitors.
Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.